Depending on the position and status of your company our consultant may incorporate other marketing strategies in addition to Four Step Marketing. Integrated Marketing, also called Integrated Marketing Communications is an older term that is gaining momentum again. More or less the idea of integrated marketing is to unify the messages of various marketing channels. The purpose is to provide consumers with a seamless experience across all media.
Word of Mouth Marketing is perhaps a less know marketing strategy. However, time and time again we have so many business owners that tell us word of mouth is one of the most productive means of reaching new customers. With that in mind our Consulting often includes marketing strategies that are designed to encourage and enhance word of mouth activity.